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SMS campaigns

Want to learn how to use Noona HQ to send out campaigns to your customers?

Elín Inga avatar
Written by Elín Inga
Updated this week

✨ Why Use SMS Campaigns?

Here are just a few creative ways you can use SMS campaigns in Noona HQ:

  • 🤒 Feeling unwell? Quickly notify your clients of same-day changes

  • 💸 Offer a discount to clients who’ve tried a specific service

  • 🆕 Launch a new service and spread the word

  • 🔁 Bring back clients who haven’t booked in a while

  • 🎯 Send targeted messages to specific client groups (e.g., family, VIPs)


📍 Where to Send SMS Campaigns

On a Computer:

  1. Click Messages in the left-hand menu

  2. You’ll be taken directly to the Campaigns section

On a Phone:

  1. Tap the menu icon (☰) in the bottom-left corner

  2. Scroll down and tap Campaigns under Messages

🛠 How to Design and Send a Campaign

Step 1: Write Your Message

  • For SMS campaigns, type your message in the white box

  • For email campaigns, you can skip this step

Step 2: Apply Filters to Target the Right Audience

You can filter by:

  • Staff member the client saw (or leave it on All staff)

  • Service the client previously booked (or Any service)

  • Client group (e.g., Family, Friends, VIPs) if applicable

  • Time period the client last booked (e.g., clients booked this week, or no bookings in the past 3 months)

📌 By default, the time filter is set to clients with appointments tomorrow. You can adjust this as needed.

Step 3: Review the Audience & Cost

Once filters are applied:

  • You’ll see how many clients match your criteria

  • You’ll also see the estimated cost of the SMS campaign

Step 4: Choose to Send or Export

  • Click Send Campaign to send your message via SMS

  • Or click Export to CSV to upload the client list into an external email platform (e.g., Mailchimp)
    Good luck with your campaign and don't hesitate to reach out to us if you need any help ❤️

💬 Great for email campaigns or newsletters if you’re not sending via Noona!


🧠 Pro Tips for SMS Campaigns

  • Keep SMS messages short and clear (within 160 characters to avoid extra charges)

  • Add a call to action (e.g., “Reply to book” or “Call now to claim your spot”)

  • Personalize your message with special offers or reminders


💬 Need Help?

We’re here for you! Use the blue chat bubble to get real-time support or advice on crafting your campaigns or email us on hello@noona.app ❤️





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